Come on ALIAS blondes, do you believe in loving your color? Well we’ve got something to say about it, and it goes something like this. Unwanted brassy tones MUST go, and silver tones MUST be brightened. Work up a lather to neutralize your unsightly colors with natural proteins. Leave on 5 minutes for resistant hair and follow up with your stylist-recommended conditioner. Use on Blonde, Highlighted, or Grey hair, and don’t ever go for second best, baby.