Your new ALIAS can’t be tainted by the mistakes of your past. Wash away your sins and make good penance with our sulfate-free cleanser. Apply a small amount to wet hair and work into a lather to remove the toughest of environmental impurities for a holy head of hair. Repeat if necessary. Fear not for the integrity of your radiant color or coveted moisture. Our Cleanser includes Goji Berry and Red Wine Extracts to protect you from harsh environments. The Soy Protein encourages flexibility and provides structure. Oh, and don’t worry: it’s Sulfate and Paraben-free. Oh yea, and Vegan too!